Google Ads and social media ads are two very different types of advertising that can both help you reach new potential customers and grow your business. Though the two may seem similar, there are many key differences that set them apart from one another. Here’s what you need to know about Google Ads and social media ads to determine which one is best for your business.
In many ways, search engine ads—which are placed directly on a site’s search results pages—are superior to social media ads. For one thing, they’re more affordable. On top of that, consumers are already in their ideal buying frame of mind when they use search engines; social media users aren’t necessarily looking to buy a product or service when browsing their feeds, so it can be difficult to convince them to click through on your ad.
You can’t just place an ad, sit back, and wait for customers to come. You have to promote your business on social media sites in order to build an audience; once you’ve done that, you’ll need a way to communicate with them in order to turn some of them into customers. Both Google ads and social media ads are useful marketing tools—it all depends on what your marketing goals are
Google Ads are a great option if you’re looking to drive traffic quickly or take advantage of long-tail keywords. They tend to be cheaper than Facebook or Twitter ads and, depending on your business model, can work incredibly well for certain types of products. But just because they’re less expensive doesn’t mean they don’t work—Google AdWords can generate millions in revenue for some businesses!
Google Ads can help you get in front of all of Google’s users, including those who are looking for your product. Facebook ads, on the other hand, help you get in front of your target audience through more specific targeting. With both options, it is important to understand what exactly they do, how they work and when it’s best to use them.
There are a lot of differences between these two types of ads, but if you do things right, both can be very effective. One key to success is consistency. If you have both a social media and an AdWords campaign running at the same time, make sure they’re targeting different audiences; then, run your campaigns regularly and consistently. You might even consider doing two ad campaigns for each platform—for example, one for Facebook ads, one for Twitter ads.