Creating a professional business website doesn’t have to be complicated if you keep these 10 tips in mind. While this list isn’t meant to address every aspect of designing or building a business website, it covers some of the most important things to consider and how to deal with them. Even if you hire a web designer, following these tips will help you communicate what you want from your site so the final product reflects your vision.
What are your business goals and where do you want to see your business in five years? A professional business website design helps ensure that you attract customers that align with your long-term vision. This is a great way to set up initial expectations from potential clients. Take a look at other businesses in your industry or those in neighboring industries that you think do an exceptional job at branding their image and understanding their clientele. How do they structure their services, products and/or messaging?
Today’s customers aren’t interested in flashy designs; they want websites that are clear and easy to use. As long as your business website has a clear navigation structure, you should be fine. Keep in mind that some of today’s most popular business websites—think Twitter or Facebook—are completely void of clutter and provide users with only what they need to make informed decisions. This simplicity is key when it comes to constructing a professional business website design.
Your website should be clean and simple, so your potential customers can focus on what’s important. They are coming to your site because they want something—and they don’t want to have to jump through hoops in order to get it. Do yourself a favor and make sure your design doesn’t lead them astray.
More and more people are spending time on their mobile devices every day, so it’s important to have a mobile-friendly website. In fact, Google officially rolled out their mobile-friendly update in April 2015—meaning if your site isn’t optimized for mobile viewing, you could lose some search engine traffic. Luckily, it doesn’t take much work to get started—there are tons of tools out there that will help you check your site’s compatibility and optimize it as needed
Search engine optimization (SEO) is an effective way to get your business website ranked higher in search results and drive more traffic. When you’re developing your title tag, use SEO keywords that are specific to your company. This will help people searching on Google or other search engines find your site. Remember, though, not to go overboard: don’t stuff them in or repeat them too often; just use one primary keyword and include some secondary ones as well—but without making it seem unnatural.
If you’re planning on creating multiple pages on your website, you’ll want to create a sitemap. A sitemap helps users understand how your site is structured by outlining which pages are linked to one another and in what order they appear. It also ensures that important content (such as your About Us page) appears at regular intervals throughout your site, rather than clumped together in a single location.
If your business website contains any text at all (and it should!), it’s imperative that you make sure to include click-worthy headlines. Headlines are one of, if not THE most important aspects of your business website, so always spend plenty of time crafting eye-catching ones. These won’t just grab attention; they’ll boost SEO and get more people to check out your business!
The more professional your site looks, and more engaging it is, the more likely you are to generate clicks and links back to your content. There’s no need to rely on one or two images.
Social media integration is another trend that you want to include in your business website design. There are several ways to do so: You can include buttons that make it easy for people to share your content on social networks such as Facebook, Twitter, and Google+. Or you can add icons of these services to provide visual cues about them. If you don’t want to clutter up your website with too many links or buttons, place these service icons where they will be clearly visible and easy to find.
Before you launch your site, make sure it’s user-friendly and perfectly optimized. Even if you hire an expert to design and develop your site, there are still many elements of a website that can be altered at any time. For example, always keep A/B testing in mind. This method lets you test two different versions of a page – like different headlines or color schemes – to see which one gets more traffic and engagement from visitors. Contact Brand leaps Or Live Chat